At Farley's Jewelers, we are serious about the quality of our merchandise. All of the diamonds in our store are examined and must comply with the 4C's. These are the characteristics that determine the quality of a diamond. The 4C's are: CUT, COLOR, CLARITY and CARAT WEIGHT.

	CUT
	The manner by which a diamond is cut and polished.
	COLOR
	The closer a diamond is to having no color, the more valuable it is.
	CLARITY
	Minute traces of other minerals, called inclusions, exist in every diamond. The fewer inclusions, the more valuable the diamond.
	CARAT
	The carat is simply a unit of weight. A more valuable diamond has a larger carat value.

For further information on the 4C's, visit the Gemological Institute of America's web site here.